Saturday Mar 01, 2025

We react to reaction videos: the good, the bad and the WTF

While searching and scrolling through music videos on YouTube, most of us have found ourselves watching videos of people watching the videos we came to see.

And they're commenting and reviewing these videos, pausing them and replaying parts, sometimes talking over them and sometimes talking more about each other than about the videos.

They typically claim to have never seen the music video before, and often to have never heard the song before. And some of them are obviously lying. Sometimes they don't know much of anything about their subject - and worse, sometimes they spread misinformation. These "reaction videos" can be irritating, insulting and infuriating.

But when done correctly, the reaction video can be a beautiful experience, a chance to see and hear someone fall in love with a song or an artist you already love as younger folks feel the vibe of beloved older songs and as older folks find beauty in new artists ... and as people of different cultures broaden their horizons as they embrace the power of music.

Not to get too meta, but this episode of "How We Heard It" finds veteran music writers Wayne Bledsoe and Chuck Campbell reacting to the videos of people reacting to music videos. They talk about how these videos get it right, how they get it wrong, and how they go completely off the rails.

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